BubbleWrap® Brand Paper Bubble Mailer Campaign
Led by Taylor Brown, Brand Manager – In partnership with the global marketing team and multi-media team
This campaign introduced the BubbleWrap® brand Paper Bubble Mailer, a sustainable alternative to traditional mailers. Designed to capture attention and drive product sampling, the creative paired playful retro-inspired visuals with educational messaging that highlighted recyclability, protection, and versatility.
The result was a lead-generation campaign that combined nostalgia and innovation—proving that sustainable solutions can be both high-performing and emotionally engaging.
Objective
To build awareness and drive trial of the Bubble Wrap® brand Paper Bubble Mailer by:
Showcasing its curbside recyclability and consumer-friendly performance
Generating new business leads through a targeted digital campaign
Engaging customers with fresh creative that felt approachable and memorable
Reinforcing BubbleWrap® brand’s leadership in packaging innovation
Impact
The Paper Bubble Mailer campaign delivered an engaging, approachable introduction to a sustainable innovation within the BubbleWrap® brand family. The retro-inspired creative cut through in a crowded category, increasing awareness of curbside recyclability and generating qualified leads for the product launch.
The campaign successfully reinforced Bubble Wrap® brand’s evolution—bridging its iconic legacy with a new era of sustainability and performance-driven design.
My Role
Campaign strategy and positioning – defined objectives, audience targeting, and creative approach
Creative direction – guided visual identity, tone, and nostalgic concepting across video and digital assets
Cross-functional collaboration – aligned internal stakeholders across product, sales, and MarCom to support launch goals
Performance oversight – partnered with digital marketing to optimize content for engagement and lead generation
Deliverables
Organic social media campaign
Two :30 video advertisements for digital channels
Lead-generation landing page with integrated request form
Campaign photography and product lifestyle visuals
Copy and messaging framework for paid and organic use