Direct-to-Consumer Campaign

Led by Taylor Brown, Brand Manager – In partnership with the product marketing team

This integrated campaign highlighted Sealed Air’s mailer portfolio—showcasing how our packaging solutions meet the needs of today’s direct-to-consumer brands and their customers. The campaign connected Sealed Air’s technical expertise with the emotional experience of home delivery, reinforcing how great packaging enhances both brand perception and consumer satisfaction.

Objective

To position Sealed Air as a leader in eCommerce and direct-to-consumer packaging by:

Educating customers on how our mailers address key consumer priorities: delivery, disposal, and delight

Humanizing the packaging experience through relatable lifestyle imagery and storytelling

Driving awareness and engagement through a multi-channel campaign that connected technical benefits with emotional value

My Role

Campaign planning and positioning – defined audience goals, messaging framework, and creative direction

Creative direction – oversaw photography, lifestyle imagery, and custom illustrations to bring the campaign to life visually

Content development – collaborated with internal teams to translate technical product benefits into customer-centric storytelling

Cross-functional alignment – partnered with eCommerce, Product Marketing, and MarCom teams to ensure unified messaging across web, social, and sales enablement

Impact

The Direct-to-Consumer campaign successfully connected Sealed Air’s product performance with consumer experience, creating a narrative that resonated across audiences from brand managers to logistics buyers. The cohesive campaign creative helped unify messaging across digital and sales channels and established a replicable storytelling framework for future eCommerce initiatives.