CRYOVAC® 85th Anniversary Global Campaign
Led by Taylor Brown, Brand Manager – In partnership with global marketing and communications teams
The CRYOVAC® 85th Anniversary campaign celebrates 85 years of innovation, partnership, and purpose. As one of Sealed Air’s most recognized brands, CRYOVAC has long been synonymous with trust, quality, and leadership in food packaging.
This milestone marks more than an anniversary — it’s a global moment to honor CRYOVAC’s history while reinforcing its role as a forward-thinking brand that continues to shape the future of food packaging and sustainability.
Objective
To create a unified global campaign that:
Celebrates Cryovac’s 85-year legacy of innovation and customer partnership
Reconnects global teams to the brand’s heritage and purpose
Equips regional marketing teams with consistent, on-brand campaign materials
This campaign is set to launch on January 7, 2026 — Cryovac’s founding date
Impact (Projected)
The Cryovac 85th Anniversary campaign will launch globally on January 7, 2026, aligning more than 30 markets under a shared celebration of innovation, partnership, and progress.
The initiative is expected to:
Strengthen global brand alignment and consistency
Increase internal engagement and adoption of Cryovac brand assets
Reinforce Cryovac’s leadership as a trusted and innovative brand in the food packaging industry
Upon launch, the campaign will serve as a unifying global platform — connecting Cryovac’s proud history with its continued mission to protect, preserve, and advance the future of food.
My Role
Campaign strategy and positioning – defined the anniversary theme, key message, and creative direction
Creative development – oversaw creation of the visual identity, messaging framework, and campaign toolkit
Global enablement – built an internal Mediafly workspace and comprehensive toolkit for teams to access assets, plan, and order materials
Launch management – led pre-launch communications and internal rollout timeline in preparation for the January 7 global debut
Deliverables
Global Campaign Toolkit and messaging guide
Full campaign visual identity and anniversary lockup system
Launch communications and activation plan
Social media assets and templates
Regional marketing enablement and print ordering guidance
Mediafly workspace housing all assets and instructions
