F1® Experiences Campaign Creative
Led by Taylor Brown, International Creative Lead
F1 Experiences is the official hospitality and experience provider for Formula 1®, offering exclusive race-weekend access for fans around the world. As part of the in-house marketing team, I contributed creative across campaigns promoting hospitality packages, event access, and global race experiences.
This work spanned multiple touchpoints — from promotional videos and print advertising to email marketing and digital assets — all designed to capture the excitement, prestige, and energy of Formula 1®.
Objective
To create high-impact marketing materials that:
Promoted global hospitality and ticketing packages for upcoming races
Communicated the unique value of F1 Experiences’ access and amenities
Maintained alignment with Formula 1® brand guidelines while infusing a lifestyle-driven visual tone
Impact
These creative assets contributed to growing global visibility for F1 Experiences, reinforcing its reputation as the premier hospitality brand in Formula 1®.
The campaigns helped drive awareness and conversions across key markets, supporting F1 Experiences’ continued expansion and recognition among fans worldwide.
My Role
Creative design and layout – produced digital and print assets including email templates, advertisements, and social visuals
Video support – assisted with concept and storyboarding for promotional videos highlighting fan experience and race access
Brand consistency – ensured alignment with Formula 1® visual identity and event branding standards across global campaigns
Cross-team collaboration – partnered with event, sales, and digital marketing teams to deliver timely and cohesive creative for each race activation
Deliverables
Promotional video and digital ads
Email marketing templates and event promotions
Global print advertisements
Branded event and hospitality materials