Challenge

QuintEvents, the official hospitality provider for Formula 1®, identified an opportunity to introduce a new brand that delivered world-class access and service at a more accessible price point. I was brought in to develop the visual identity of this new brand, spanning digital, marketing, and the on-site guest experience.

Solution

Partnering closely with Formula 1 brand executives, I designed a visual lockup that aligned with existing brand guidelines while leveraging the strong equity of F1® Experiences’ hospitality and access. To bring the brand to life on-site, I created a suite of branded assets—including immersive panels that celebrated the legacy of F1 champions—designed to elevate the guest experience and create highly shareable, photo-worthy moments.

On-Site Activations

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