Sealed Air Icon Refresh

Challenge

Sealed Air’s iconography was outdated, difficult to use, and even harder to create—leading employees to pull icons from old decks or random sources online. This lack of consistency introduced yet another layer of fragmentation in how the brand showed up across customer-facing materials.

Solution

Full Color

Blue Outline

To solve this, I led the development of a new, flexible iconography system that was easy for creatives to replicate and apply. The icons were designed in multiple styles and made widely accessible through our digital asset manager, PowerPoint templates, and Creative Cloud libraries. Since launch, we've seen a noticeable increase in consistent icon use across internal and external materials, helping reinforce a more unified brand presence.

Iconography Styles

Equipment Branding Strategy